Notion
notion.so · Productivity · Series C · $10B+ valuation
Changes Tracked
847
Alerts Sent
2,341
Monitoring Uptime
00:00:00
Pricing Changes
AI Add-on Launched
$10/member/month ($8 annual) — available on all plans including Free
Plus Plan Price Increase
Plus tier increased from $8 → $10/user/month (annual billing)
AI Add-on Discontinued
Unlimited AI bundled into Business ($20/mo annual) and Enterprise only. Plus/Free users lose standalone AI access.
Notion 3.0 Pricing
Full pricing restructure around AI Agents. Business tier positioned as the default for teams wanting AI.
Marketing Moves
"Notion Faces" Campaign
Biggest campaign of 2025 — hand-drawn employee portraits turned into community UGC initiative. Targeted 'New Year, New You' mindset on LinkedIn.
Repositioned as AI Workspace
Shifted core messaging from "all-in-one workspace" to "AI-powered connected workspace." Entire homepage and marketing materials updated.
Enterprise Push — EMEA Expansion
Doubled headcount across EMEA, new offices. EU data residency for enterprise compliance. 70+ native integrations positioned as ecosystem play.
"Biggest Evolution" Launch Event
Notion 3.0 positioned as "the biggest evolution of Notion yet." Heavy press coverage in TechCrunch, The Verge, Wired.
Feature Launches
Notion 3.0 — Agents
Autonomous AI agents that execute multi-step workflows for up to 20 minutes across hundreds of pages. Custom agents run on schedules. Notion Mail launched.
Notion 3.1
Map view for databases, two-way calendar sync, conditional coloring with formulas, 15% faster page loading on desktop and mobile.
AI GitHub Search & HIPAA
AI-powered GitHub search surfaces issues, PRs, and markdown. Webhook actions connect to Zapier/Make. HIPAA compliance for Notion AI.
"Workers" Execution Environment
Generic code execution environment for building custom AI Agent tools. Developers can extend agent capabilities with custom logic.
/v1/views API Expansion
8 new endpoints for programmatic database view management. heading_4 block type support added to API.
Live Alert Feed
Notion updated pricing page — Business tier now emphasized as default
New blog post detected: "Introducing Workers for Notion AI"
Homepage copy changed: "AI-powered connected workspace" → new tagline variant detected
New integration announced: Salesforce connector now in Notion marketplace
Notion mentioned in TechCrunch: "AI agents reshape productivity tools"
Notion careers page: 12 new AI/ML engineering roles posted
Competitor ad spend change: +34% increase on Google Ads for 'project management' keywords
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